From Our President
Marcelo Aguero
President & CEO
In the 1930s our founder Rudy Kopf cultivated groundbreaking relationships with many of the world’s leading producers. He eventually started Kobrand in 1944, bringing to the American market some of the world’s highest-quality, most sought-after wines and spirits. Today, the American wine lover is more knowledgeable than ever, making it even more important that Kobrand manage our portfolio by Kopf’s founding principles, whereby all selections come into the portfolio only after passing the rigorous standards that were developed from our incomparable commitment to quality.
Kobrand’s portfolio includes representation in virtually every major fine wine region and spirit category from the prime production areas of the world, encompassing distinguished classics from the Old World as well as exciting New World expressions. Assembling a portfolio like this does not happen by chance; rather, it is honed over the course of decades with skill and experience. We pride ourselves on sifting through trends to find gems of impeccable quality and value that are relevant to the American wine consumer and bring them to market in an efficient and reliable manner.
Quality — of product, people, and relationships — remains our guiding principle.
Enjoy this exciting journey through our hand-selected choices. We hope our selections will tempt you with new ideas, satisfy you with enduring classics and help you confidently select the perfect wines and spirits for your needs.